Privacy Policy

PRIVACY POLICY

Company Name: JD Sports Fashion Australia Pty Ltd and JD Sports Fashion NZ Pty Ltd

Territory: The Australia and New Zealand entities are both subsidiaries of JD Sports Fashion Holdings Australia Pty Ltd and are wholly owned by JD Group.

For customers dealing with our Australian business, the relevant entity is JD Sports Fashion Australia Pty Ltd. For customers dealing with our New Zealand business, the relevant entity is JD Sports Fashion NZ Pty Ltd.

SCOPE AND CONTACT DETAILS

This privacy policy explains how we will collect, hold, use, store and disclose personal information in connection with our operations in Australia and New Zealand. It is intended to help us comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles in Australia, and the Privacy Act 2020 (NZ) and the New Zealand Information Privacy Principles in New Zealand. It also explains how you can access or correct your personal information and how to make a privacy complaint.

If you have any questions about this policy or how we handle your personal information, you can contact us by post at JD Sports Customer Care, PO Box 6015, Chullora NSW 1405; by email at customercare@jd-sports.com.au; or by phone on +61 8 9126 9472. If you are in New Zealand, you may also contact us through the customer service channels listed on our New Zealand website or in our stores.

We manage personal information in an open and transparent way. Our practices are designed to ensure that the personal information we collect is reasonably necessary for our functions and activities, is used and disclosed for permitted purposes, and is protected by reasonable technical and organisational safeguards.

WHO ARE WE?

In this privacy policy, "we", "our", and "us" refer to the JD Sports entities operating in Australia and New Zealand, including JD Sports Fashion Australia Pty Ltd in Australia and JD Sports Fashion NZ Pty Ltd in New Zealand.

WHAT PERSONAL INFORMATION DO WE COLLECT?

Information you provide to us

The personal information we collect depends on how you interact with us. It may include your name, postal address, delivery address, email address, telephone number, account details, transaction details, payment-related information, purchase history, returns information, customer service records, survey responses, competition entry details, marketing preferences and other information you provide to us.

Information about your interaction with us

We may also collect records of your interactions with us in store, online, through our apps, and through our customer service channels, including notes of enquiries, complaint records, and, from time to time, call recordings for training, quality assurance, and monitoring purposes. We also use CCTV in our stores for safety, security, fraud prevention, and incident investigation.

Information collected automatically through our websites and apps

When you visit our website or use our apps, we may automatically collect technical and usage information such as IP address, device identifiers, browser type, operating system, pages viewed, products browsed, dates and times of access and similar online activity information. We use this information to operate, maintain, secure and improve our digital services, analyse customer behaviour and support marketing and personalisation activities where permitted by law and where required, with your consent.

App tracking, advertising and measurement

Where required by law and, where applicable, with your consent, we may also share certain device and behavioural information collected through our app and other digital channels with third-party advertising and measurement partners, including Meta, Google, and TikTok, through our mobile attribution provider, AppsFlyer. This may include device identifiers (such as Apple’s Identifier for Advertisers, where you allow tracking), customer identifiers, product interaction events, and purchase events. We use this information to measure the performance of our marketing campaigns and, where permitted by law, to help show you more relevant advertising on other apps and websites. If you use an iOS device, you can opt out of app tracking at any time through iOS Settings > Privacy & Security > Tracking, or in our app at My JD > Settings > Personalised Ads.

App diagnostics and performance data

We may also collect diagnostic information about how our app performs, including crash reports, error logs, app launch and screen-view counts, network timing, and battery and memory performance metrics. We use this information to identify and fix bugs and improve app reliability. This diagnostic information is not linked to your account.

In-store digital interactions

If you engage with us digitally while in store, such as by requesting an e-receipt, entering a promotion, or completing a purchase using a mobile point of sale, we may link that information with your existing customer profile so that we can provide a more consistent retail experience across our in-store and online channels. If you receive email or app marketing from us, we may collect limited engagement information, such as whether you open an email, click a link, or interact with a push notification. If you use our app and choose to enable location services, we may collect your location information for app functionality and, where permitted by law, to send location-based notifications or offers.

Cookies and similar technologies

When you visit our website, we and our third-party partners may use cookies and similar technologies to collect information about your device and how you use our site, including your IP address, browser type, device identifiers, pages viewed, links clicked and preferences. We use strictly necessary cookies to make the website work, and we use optional cookies to improve website performance, personalise your experience and support our analytics and advertising activities. Where required by applicable law, optional cookies are only used with your consent. You can manage your preferences at any time through Cookie Settings.

If you do not provide personal information

In some cases, you do not have to provide personal information to us, but if you do not provide information we reasonably require, we may not be able to create or maintain your account, process your order or return, provide customer support, administer a promotion, verify your identity, deliver products, or provide some website or app features.

HOW DO WE COLLECT PERSONAL INFORMATION?

We generally collect personal information directly from you when you place an order, visit a store, contact us, enter a promotion, sign up for marketing, use our website or app, complete a survey, or otherwise deal with us. Personal information may also be collected on our behalf by third-party service providers that support our digital channels, including providers of hosting, analytics, customer engagement, personalisation, marketing technology and related services. We may also collect personal information from third parties where permitted by law, including payment providers, delivery partners, fraud prevention providers, retail analytics or consumer insight providers, public sources, and social media platforms where you choose to interact with us through them.

WHY WE COLLECT, HOLD, USE AND DISCLOSE PERSONAL INFORMATION

We collect, hold, use and disclose personal information for purposes connected with our business and retail operations, including to supply and market our products and services, manage transactions, provide customer support, improve our business, protect our customers and stores, communicate with you and comply with our legal obligations.

This may include disclosure to:

- related bodies corporate within the JD Group, including for customer service, business administration, reporting, analytics, systems management, marketing, and other operational purposes consistent with this policy;

- service providers, suppliers and contractors who assist us to operate our business and provide products and services, such as payment processors, delivery and logistics providers, warehousing and fulfilment providers, IT and cloud service providers, website and app hosting providers, customer support providers, call centre providers, identity verification providers, data storage providers and professional advisers;

- marketing, advertising, digital and analytics partners who help us manage campaigns, customer communications, personalisation, audience matching, measurement, insights and website or app optimisation, where permitted by law;

- promotion, competition, loyalty, membership and event partners, where disclosure is necessary to administer those activities, verify eligibility, contact winners, or provide prizes, offers or benefits;

- fraud prevention, risk management and security providers, and where appropriate, insurers, banks and payment networks, to verify identity, detect and prevent fraud, manage chargebacks, investigate incidents and protect our customers, staff, stores, systems and business;

- law enforcement agencies, courts, tribunals, regulators, government authorities and dispute resolution bodies, where required or authorised by law, or where reasonably necessary to establish, exercise or defend legal rights or respond to complaints or investigations; and

This may also include disclosure to professional advisers, including lawyers, accountants, auditors and consultants, where reasonably necessary for legal, compliance, governance, audit or business purposes. We may also disclose personal information to social media platforms, search engines, advertising partners and other online platforms where you interact with our digital content, where this supports our marketing, advertising, measurement or audience management activities and is permitted by law.

We may also share aggregated or de-identified information with third parties for analytics, reporting, research, product development or business improvement, provided that it does not reasonably identify you.

Some of these recipients may act as our service providers and handle personal information on our behalf, while others may receive personal information as independent controllers or businesses for their own purposes connected with the services they provide to us, such as advertising delivery, attribution, measurement, audience matching or platform optimisation, in each case as permitted by law.

Where we disclose personal information to third-party service providers acting on our behalf, we take reasonable steps to require them to handle that information in a manner consistent with applicable privacy laws and this policy.

OVERSEAS DISCLOSURE OF PERSONAL INFORMATION

Some of the service providers, related bodies corporate, and partners we use may be located outside Australia or New Zealand, or may store or access personal information from outside those countries. This means your personal information may be disclosed to, or accessed from, overseas locations in connection with services such as cloud hosting, IT support, customer support, analytics, fraud prevention, payment processing, delivery management, marketing, advertising, and business administration. Where reasonably practicable, we will identify in this policy, our collection notices, or other privacy materials the countries or regions in which overseas recipients are likely to be located. These may include the United Kingdom, the European Union, the United States, Singapore, and other countries in which our group companies, technology providers, support providers, or commercial partners operate. Where required by applicable law, we will take reasonable steps to ensure that overseas recipients handle personal information in a manner consistent with applicable privacy requirements, unless an exception applies.

STORAGE, SECURITY AND RETENTION

We hold personal information in electronic and physical records, including through service providers that assist us with hosting, fulfilment, customer support, analytics and related business operations. We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, and as otherwise permitted or required by law.

We take reasonable technical and organisational measures to protect personal information we hold from misuse, interference and loss, and from unauthorised access, modification or disclosure. These measures may include access controls, system monitoring, staff training, contractual controls, physical security, secure disposal processes and other information security measures appropriate to the nature of the information and the risks involved.

When personal information is no longer needed for any purpose for which it may lawfully be used or disclosed, we take reasonable steps to destroy, delete, or de-identify it, or otherwise handle it in accordance with applicable law, unless we are required by law or by a court or tribunal order to retain it.

ANONYMITY AND PSEUDONYMITY

Where lawful and practicable, you may choose not to identify yourself or to use a pseudonym when dealing with us. However, in many cases we will need your personal information to provide products or services, process payments, deliver orders, investigate complaints, manage returns or otherwise deal with you effectively.

ACCESS AND CORRECTION

You may request access to the personal information we hold about you and request correction of personal information that is inaccurate, out of date, incomplete, irrelevant or misleading by contacting us using the details in this policy. We may need to verify your identity before processing your request. We will respond within a reasonable time and, where applicable, in accordance with the timeframes required by law. In some circumstances, applicable privacy law permits us to refuse access or correction. If we refuse, we will provide reasons and explain the options available to you to the extent required by law.

ACCOUNT DELETION AND DELETION OF PERSONAL INFORMATION

If you would like to close your account or request deletion of personal information associated with your account, you may contact us using the details set out in this policy. We will take reasonable steps to close your account and upon request we may also delete, destroy or de-identify personal information that we no longer require. In some circumstances, we may need to retain certain personal information after an account is closed, including where retention is required or authorised by law, or where the information is reasonably required for fraud prevention, security, dispute resolution, chargebacks, complaints handling, warranty claims, recalls, accounting, tax, audit, or to establish, exercise or defend legal rights.

MARKETING & COMMUNICATIONS

Where permitted by law, we may send you marketing communications about our products, services, offers, promotions and events by email, SMS, push notification or other electronic means. You can opt out of direct marketing at any time by using the unsubscribe link in a marketing communication, updating your account or app preferences where available, adjusting your device settings, or contacting us using the details in this policy. We will take reasonable steps to give effect to your request. Even if you opt out of marketing, we may still send you non-promotional communications that are necessary to provide you with requested products or services, such as order, delivery, return, recall, safety, security, account or customer support messages.

PRIVACY COMPLAINTS

If you have a complaint about how we have handled your personal information, please contact us using the details in this policy and provide enough information for us to investigate your complaint. We may ask for further information if needed. We will acknowledge and respond to your complaint within a reasonable time.

If you are not satisfied with our response, you may complain to the relevant privacy regulator in your jurisdiction, including the Office of the Australian Information Commissioner in Australia or the Office of the Privacy Commissioner in New Zealand.

Information about making a privacy complaint to the Office of the Australian Information Commissioner is available at http://www.oaic.gov.au/privacy/privacy-complaints. Information about making a privacy complaint to the Office of the Privacy Commissioner in New Zealand is available at https://www.privacy.org.nz/your-rights/making-a-complaint/. You can contact the Office of the Australian Information Commissioner by telephone on 1300 363 992 or by email at enquiries@oaic.gov.au. You can contact the Office of the Privacy Commissioner in New Zealand through the contact details available on its website.

WEBSITES

Our websites and mobile apps may, from time to time, contain links to and from the websites of third parties. If you follow a link to any of these websites, please note that these websites have their own privacy policies and we are not responsible for them. We encourage you to review their privacy policies before providing them with personal information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements in Australia or New Zealand, or other relevant matters. Any updated version will be published on this page.

Last updated: May 2026