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The Jordan brand began in 1984 with the creation of the original Air Jordan sneakers exclusively for NBA player Michael Jordan. These sneakers quickly gained popularity and were released to the public later that year. Today, Jordan is a renowned brand known for producing high-quality basketball shoes, sportswear, sneakers, casualwear, and streetwear under the Nike umbrella. They continue to innovate with stylish and functional designs that prioritise comfort and performance. Explore the latest sneaker releases and styles from Jordan, available in various colourways for men, women, and kids’. JD Sports has you covered with a wide selection of options to match any outfit and stay on trend. As Michael Jordan’s legend continues to grow, the legacy and Air Jordan franchise lives on.

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